About

PHILOSOPHY BEHIND THE BRAND

The it brand for bold, sultry and sassy fashion lovers who have one thing in common: We love shoes. From tall stilettos, to flats, sandals and boots. We’re all about how you wear them and what they say about you.

BE BOLD, BE UNTAMED

Seithati Irene Mafura

Untamed Attraction Founder

MEET OUR FOUNDER

I’m Seithati Irene Mafura, and I’ve always moved to the beat of my own drum, in my own way. I’ve never liked to be defined as one thing, I chose to continually remind my self that I am limitless and an anomaly to societal  definitions. 

I’ve always loved to looked good in a way that feels so to me no matter the price tag. I want the presence I carry to be matched by the outfit i have on, not the other way around. This is what I want this brand to give different women out there.

MEET OUR FOUNDER

I’m Seithati Irene Mafura, and I’ve always moved to the beat of my own drum, in my own way. I’ve never liked to be defined as one thing, I chose to continually remind my self that I am limitless and an anomaly to societal  definitions. 

I’ve always loved to looked good in a way that feels so to me no matter the price tag. I want the presence I carry to be matched by the outfit i have on, not the other way around. This is what I want this brand to give different women out there.